L inks 4 Links is a professional automated one way links or backlink building program that will help increase your link popularity and PageRank. If you have read anything about Search Engine Optimization, you will have come across the term "backlink" and will know that quality backlinks, especially one way links, are one of the most important factors of Search Engine Optimization (SEO) and Search Engine Marketing (SEM).

For those that are new to SEO and SEM, you may be wondering what a backlink is, and why backlinks are so important. A backlink is a text link from a website that links or points to another website and is like a vote of importance in the eyes of the commercial search engines. The number of backlinks directed towards a site is an indication of it's popularity or importance. The more backlinks a site has pointing to it the more important it will be viewed by the major commercial search engines like Google, Yahoo and MSN. It's not just about the number of backlinks pointing to a site though; it's also about the quality of the sites that provide the backlinks. The higher the importance of a site, the more quality associated with a backlink from that site.

When a site is considered more important, it means that it is viewed as more relevant, and will achieve a higher placement than other sites for a search query in the natural organic search engine results. Everybody knows that the higher your placement, the higher your impressions, traffic and level of sales. The quality and number of backlinks, and the importance of a site is measured in the SEO industry by the term "PageRank" (PR).

PageRank

The term "PageRank" or PR was created by Google in an attempt to formulate a strategy to weight the importance of a website. Until PageRank was created, the organic search results used to list sites based on keyword density within the site content, this lead to site administrators repeating keywords (known as keyword spamming) they were targeting to try and get high positioning within the search engines. Since the introduction of PageRank, the only true way to get high search engine placement is to find quality backlinks.

Backlink Building

Obtaining quality backlinks is difficult, time consuming and can be expensive. One way that sites try to solve this problem is to initiate a reciprocal link campaign. A reciprocal link is where a website gives a backlink in return for a backlink. While this may sound like a good stategy, it poses several problems. Emailing site administrators requesting a link exchange or reciprocal link and then waiting for replies can be very time consuming especially when you are trying to run a site or business. For new sites just starting out or for sites that still have a low PageRank, finding other sites that will trade links with them is difficult, everyone wants links from important or high PageRank sites. Even if you can find a site that will trade a link with you, are you willing to regularly check that once you have given a link, that same site is still linking back to you?

A way to avoid the time consuming nature of link building is to join a reciprocal link building program or service and let someone else do the work for you. While reciprocal links do increase a sites PageRank, they are not as highly weighted as one way links by the search engines. If you are going to spend money on a service, you want the best service you can get right?

The Links 4 Links Program

The Links 4 Links program works in a similar way to a reciprocal linking program but without the reciprocal. You won't link to any sites that link to you, meaning true one way links. You will receive a subset of one way links from our clients and in return link to a different subset of our clients. You give a one way link to receive a one way link, and the best part is that it's totally automated, meaning you can concentrate on running your website and forget about finding quality backlinks. A lot of reciprocal backlink building programs and services require that you manually update at specified intervals, if you are paying for a service then we believe there should be no intervention required by you.

You should be cautious of some of the free reciprocal linking programs and reciprocal link building services, nothing in this world is truly free. What a lot of these free reciprocal backlink building companies do, is offer a free reciprocal link building service with one hand and sell one way links or backlinks to other sites with the other hand, even some paid for reciprocal backlink building services and Search Engine Optimization companies have been known to do this to. This is bad for your PageRank, Google apply a dampening formula to your PageRank using the number of outgoing links you have. If you belong to or join a program where the proportion of outgoing links greatly outweighs the number of incoming backlinks, no matter whether they are one way links or reciprocal links, then it is a waste of time and will not benefit your link building strategy. At Links 4 Links our aim is to increase your link popularity and PageRank, we never sell one way links or backlinks on the side, the only way to obtain one way links and backlinks from us is to join our one way link / backlink building program which ensures that you receive a quality link building service.

The more members that join the Links 4 Links program, the more one way links you will receive. As each member receives more backlinks their link popularity and PageRank will increase. If a new member joins with little or no PageRank, existing members don't need to worry about it affecting their PageRank, the new member will receive backlinks from the Links 4 Links program and will have their PageRank updated by the next Google PageRank update. In effect, eventually every member will have a high PageRank which means that all the links in the Links 4 Links program will be high quality backlinks, and because its automated it's hassle free.

Update your website once, create a webpage in your document root or any directory off your document root for your outgoing one way links, link to that page from your home page and then copy and paste our small script into the HTML source code of that page where you want your outgoing links to appear, then watch your PageRank, one way links and search engine placement positions increase. To learn more read our FAQ which may answer any questions you might have about link popularity, PageRank, reciprocal links, backlinks, one way links, link building, SEO, SEM and the Links 4 Links program.

Backlinks and Relevancy

It has been suggested in Search Engine Optimization forums and SEO articles that one way links, although are still important are now also judged on relevancy through site content. Links that are from a related business or site are weighted more highly. While the search engines have started to move in this direction, the truth is that it doesn't take a lot of text to deem a site relevant. At Links 4 Links we provide enough space in the link anchor and link description text that if properly utilized with enough keyword rich text, it will satisfy the relevancy requirement while targeting specific keywords you want to increase your rankings for. This means that when you join the Links 4 Links program you can be sure that not only are you getting quality backlinks, all of which are one way links, but you are also getting relevant one way links.

Free One Way Links / Backlinks

The Links 4 Links program is yearly subscription based but is for a limited time free of charge; any site that joins us in this initial launch period will get a free 2 year membership. What's the catch? There is no catch, by offering this service for free, we build up a client base, any site that joins our one way link building program during this initial launch period is helping us and in return we are helping them by giving away this free automated one way link building service, you scratch our back and we'll scratch yours so to speak. When you join our free backlink building program you are signing up for a risk free long term Search Engine Marketing and Search Engine Optimization strategy that will increase your one way links, link popularity and PageRank, what do your have to lose? Start increasing your link popularity, backlinks and Google PageRank today, sign up for the free Links 4 Links one way link / backlink building program.